With the acceleration of digital transformation, we are rapidly entering the age of the connected customer. As organisations and governments look to take advantage of mobile, cloud or Internet of Things (IoT) technologies, our Identity and Access Management (IDAM) and Customer Relationship Management (CRM) strategies are converging to a Customer Identity Access Management (CIAM) approach.
As this happens we broaden our understanding of IDAM to include not only staff and business partners, but customers and citizens as well. This means moving our requirements from traditional IDAM to a CIAM approach, where you truly ‘Know Your Customer’ and are able to therefore deliver an omni-channel experience that drives digital growth.
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